PSA: Don’t buy Benefit’s Roller Lash Mascara

God it makes me so angry when overpriced, overhyped mascara grossly underperforms.

So angry that I’m reviving SoLoverly which has been slumbering happily for over a year now to warn people not to buy this travesty of over-marketing.

Maybe it works for girls with naturally long, curly lashes, but let’s face it, what doesn’t?

Here’s what’s wrong with it:

1. It’s too wet, it takes forever to dry. Sneeze 5 minutes after you’ve applied it and voila you’ve ruined your eye makeup.
2. You definitely DEFINITELY need an eye curler
3. If you don’t scrape it off properly, you’ll have a bad eyelash day. No. Really.
4. It smudges. Smuuudges.
5. It doesn’t lengthen at all or voluminise much.
6. I get better results from ZA and even Maybelline. So WHY am I paying US$24 for this thing?
7. It’s even more expensive outside of the US. Urgh!

This is one Benefit disappointment too many (I'm looking at you Stay Don't Stray). Am tempted to boycott this brand that’s clearly pouring more money into its marketing than it is into product development.

Yes Benefit. You and me. We’re breaking up right here, right now. You've failed to deliver on too many promises.