Merry Berry - Loving GOSH Soft'N Shine Lip Balm

Since cold(ish) weather hit and grey skies I've been craving rich plummy berry colours. When I spotted this shade at the Gosh counter with Syen my eyes lit up. When I swatched the formula and checked the reasonable price tag (HKD75) I was SOLD.

The shade is Perfect Plum (34) and it is indeed perfect. Sheer, glossy and so moisturising I don't need to use a lip balm under it at all. Which is why I love tinted balms in the first place