|Pic was yanked off Google Images|
With all these thoughts running through my head, I usually end up looking around for the most familiar brand (hello, Nivea, Olay and Eucerin) and hug it like a security blanket as I high-tail out of there.
There is an economic theory or name for this particular phenomena where the consumer is so overwhelmed by choice, they just go with the product most familiar to them. It may not be the best product but it's the most comforting.
Am I the only one who gets beauty claustrophobic or do you readers feel otherwise?
Comment and share!