They've been compared to Armani Eyes to kill in the sense that the surface looks alike, and they're not so much cream shadows as densely packed pigments suspended in a base that lets you spread, blend and then it dries down to a long-lasting finish. Thing is, I can't confirm that for myself as I dont' think I'll EVER spend HKD300 on a single cream shadow (the price of Armani Eyes to Kill). Not for myself anyway.
The colour I picked up from L'Oreal is 'Endless Chocolate' and it applies well with hair and flat synthetic brushes and fingers. I find for maximum shiny and intense pigment, synthetic's the way to go. But for smoking out and blending go with brushes and fingers.
The shade's a rich neutral brown with gold shimmer and it is lovely. Sorry about the swatch below, I just can't seem to swatch well.
On the eyes, it lasts all day without smudging. Particularly with an eye shadow blended in - although you don't really need to. It's a multidimensional shade so you can get away with just using it on the eyes. Darker around the eyes as a liner and blending it out on the lid.
The other shades haven't tempted me, but both Syen and I are on the watch for a Bronze Taupe we hear's out there. We both wants it!
This is a top flight cream shadow on par with many high-priced ones and certainly worth is slightly higher drugstore price. It retails for HKD$89 here and I wait for L'Oreal counters to go on sale - so I picked this one up at a 15% discount. Score!
Update: Now it's no longer winter, I need a primer to get this to last all day. Booooooo! For the record, I am... very very oily.