Without flash, it mostly looks like this:
But don't let its scary dark redness scare you, it goes on sheer and stain-like.
The reasons to love this abound, as a lip balm it's amazing. It lasts forever, is very moisturising and has SPF20. As a gloss it's natural, sheer and glossy but buildable so you can achieve deeper reds if you want to. But above all...