The lashes are in two parts and therefore much easier to apply than if they were one long stiff strip. The strip is a touch stiff so wrap it around a small eyeshadow brush before applying. Be gentle with them and you should be able to get at least two uses out of it before they fall apart.
The glue is also inspired. It comes with a tiny wand to apply it precisely on the lashes. The black glue is TRULY black so you'll need to pair it with black eyeliner as well. While I doubt the glue will withstand wind, rain and sweat, it held up beautifully the three evenings out I used it and removed easily with a cotton pad soaked in eye makeup remover.
Here's the lashes paired with Lisa Eldridge's Quick Smokey Eye method using Benefit Creaseless Cream Shadow in Skinny Jeans.
I just tried the smokey eye in Strut and am terribly impressed with this (really easy to use) technique! That will be another post though.
Lips: Posietint & Shiseido Luminizing Lip Gloss in Bellini